Global Prospectus for the Arts in the Philippines: Artists for the Creative Industries

I. Rationale

The Philippines is looking closely at creative industries and its impact on economy and development. The mapping of creative industries in the country, among other initiatives for the sector, is currently being undertaken by government to guide policymakers. There is a need to develop a clear understanding of the various initiatives in the sector. Practitioners can benefit from knowing the context of their industry vis-à-vis local and global trends.

Architecture/landscape architecture, and the visual, musical and literary arts have been identified as major contributors to the creative industry, providing content that can be applied to products and services for both local and international consumption. Artists and scholars from these identified sectors have yet to come together to discuss issues, share knowledge and develop recommendations that will help their respective industries to flourish. It is critical to get together and share a common vision for the development of the creative industry, specifically in the identified sectors.

II. Project Description

Global Prospectus for the Arts in the Philippines is designed for creative artists, scholars and other practitioners from architecture/landscape architecture, and the visual, musical and literary arts. Through the conference, it is hoped that practitioners will be able to share experiences, identify key strengths and assess various determinants that will help sustain the creative industries for the many years to come.

Day 1 of the conference aims to provide a global and national perspective of the creative industry sector particularly in the visual, musical and literary arts and its applications. Keynote addresses, to be delivered by national experts and a speaker from the World Intellectual Property Organization (WIPO), will provide the local and global context of the ensuing sessions. Successful models of creative initiatives will also be shared by key personalities in their respective fields including processes to develop products and services from creation of original content to profit generation, provide an overview of practices – what works and what doesn't, and recommend good practice.

Part I of Day 2 of the conference will be a sharing of experiences and key practices from community initiatives led by non-government organizations. The session will discuss community-based practices to develop cultural products and services, and working in the context of a community.

Part II provides an economic perspective to the discussions of the conference. It will be a presentation of the WIPO Study on the economic contribution of copyright-based industries in the Philippines. It will also identify issues and concerns surrounding the visual, literary and media arts that impacts copyright-based industries.

At least two hundred (200) delegates are expected to attend the conference.

III. Project Objectives and Expected Outcomes

The Conference aims to:

1. Gather practitioners in architecture/landscape architecture, the visual, literary and musical arts to share experience – what works and what doesn't – in the context of local and global trends for the creative industry.

2. Identify issues and develop recommendations to grow and sustain the identified industries

Recommendations from the conference will be communicated to relevant organizations as input to government initiatives to develop the sector.

IV. Implementation Arrangements

The Deans of the University of the Philippines' Colleges of Arts and Letters (National Artist and Professor Virgilio Almario), Fine Arts (Professor Tina Colayco), Architecture (Professor Dan Silvestre) and Music (Professor Ramon Acoymo) together with IP Philippines Director General (Atty. Adrian Cristobal Jr.) are the lead convenors of the conference.

V. Participant's Profile

The participants will come from architecture/landscape architecture, the visual, literary and musical arts sectors of the creative industries including key stakeholders from the academe, government, international organizations and the private sector.


Global Prospectus for the Arts in the Philippines: Artists for the Creative Industries

Abelardo Hall (College of Music Building), University of the Philippines

Diliman, Quezon City, Philippines

27-28 November 2008

Conference Fee: P1000 (good or two days, includes free entry to conference lectures, jazz concert, conference bag/kit, access to book and art exhibits)

Contact info:

Rhodge Fernandez - seventhgecko@yahoo.com

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Global Prospectus for the Arts in the Philippines:

Artists for the Creative Industries

Abelardo Hall, University of the Philippines

Diliman, Quezon City, Philippines

27-28 November 2008

WORKING PROGRAM

27 November, Day 1

0900H Registration

0930H Opening Ceremonies

Philippine National Anthem: Prof. Ramon Acoymo, Dean, U.P. College of Music

Opening Remarks: Dr. Sergio S. Cao, Chancellor, University of the Philippines Diliman (UPD)

Message: Atty. Adrian Cristobal Jr., Director-General, Intellectual Property (IP) Office Philippines

1000H Session 1: Global and National Perspective on the Creative Industries and the Arts

Keynote Speakers:

1. Overview of the Arts in the Philippines – Mr. Nestor Jardin, President, Cultural Center of the Philippines (CCP)
2. Global Perspective – Ms. Donna Ghelfi, Senior Program Officer, Creative Industries Division, World Intellectual Property Organization (WIPO)

Convener: Prof. Ramon Acoymo, Dean, UP College of Music

Moderator: Prof. Gemma Malicdem, College Secretary, UP College of Music

1200H Lunch Break

1330H Session 2: Managing the Arts

The session aims to present successful models of creative initiatives including processes to develop products and services from creation of original content to profit generation and provide an overview of practices – what works and what doesn’t. The panel will be composed of key personalities who have made globally in their respective fields -- Advertising, Music, Furniture Design/Visual Arts and Architecture/Landscape Architecture.

Speaker: Ms. Lisa Gokongwei-Cheng, General Manager, Summit Media

Convener: Prof. Tina Colayco, Dean, UP College of Fine Arts/ Publisher and Founder, Art Post Asia

Moderator: Prof. Ruben de Jesus, Assistant Professor, UP College of Fine Arts

1415H Panel Discussion

1. Mr. Marlon Rivera, President and Chief Creative Officer, Publicis Manila
2. Mr. Kenneth Cobonpue, furniture design leader
3. Arch’t. Catherine Saldaña, Director, Client Services, Resource Partners; AIA, UAP

1500H Break

1515H Session 3: Artists as Entrepreneurs

Local and individual initiatives that have spurred successful businesses will be discussed in the session. It aims to provide a perspective from the artist as creator and as entrepreneur. The panel will be composed of key personalities in Sculpture/Visual Arts, Publishing/Literary Arts, Jewelry Design/Visual Arts and Architecture/Landscape Architecture.

Speaker: Mr. Carlo Orosa, singer, star builder and artist manager

Convener: Prof. and Archt. Danilo Silvestre, Dean, UP College of Architecture /
Founder, DA Silvestre and Associates (DASA)

Moderator: Dr. Gerard Rey Lico, Campus Architect, UP Diliman

1600H Panel Discussion

1. Mr. Reggie Yuson, visual artist
2. Ms. Gilda Cordero Fernando, writer, publisher, cultural activist and icon
3. Mr. Robert Alejandro, visual artist, book designer and television reporter
4. Arch’t. Maria Cristina V. Turalba, architect and planner

1645H Summary and Synthesis of Day 1.

1700H Cocktails

1800H Concert featuring the U.P. Jazz Orchestra

28 November, Day 2

0900H Session 4a: Case Studies of Community-Based Industries

Community based initiatives have helped create niche markets for creative services locally and internationally. This session aims to discuss and share the context of creating viable creative initiatives within the context of the community and present case studies as models. Panelists will be led by a community organizer; discussants will be key leaders of community-based organizations who have initiated sustainable creative work.

Speakers: Mr. Lutgardo Labad, Director, Teatro Bol-Anon, and Fr. Valentino Pinlac, Chairperson, Diocesan Cultural Heritage Commission of Tagbilaran City, Bohol

Convener: Prof. Virgilio S. Almario, National Artist for Literature and Dean, UP College of Arts and Letters

Moderator: Prof. Jose Wendell Capili, Associate Dean for Academic Affairs, UP College of Arts and Letters

0945H Break

1000H Panel Discussion

1. Mr. Armand Sta. Ana, Artistic Director, Barasoain Kalinangan Theater Group
2. Mr. Alfonso "Coke" Bolipata, Executive Director, Miriam College Center for Applied Music
3. Arch’t. Edwina Consunji-Laperal, Director and Treasurer, DM Consunji Inc. (DMCI)

1200H Lunch Break

Host: University of the Philippines President Emerlinda R. Roman

1330H Session 5: Managing IP in Creative Industries

The session provides inputs to the sector in terms of managing creative enterprises using collective management of copyright and the trademark system and considering the challenges of a digital environment for creative industries to add value that will benefit the business bottom line.

Speakers:

• Ang Kwee Tiang, Regional Director for Asia and the Pacific, International Confederation of Societies of Authors and Composers
• Atty. Emma C. Francisco, President, Intellectual Property Professors Association
• Atty. Jesus Antonio Z. Ros, Bureau of Trademarks, IP Philippines

Convener: Atty. Louie Calvario, IP Office Philippines

Moderator: Ms. Precious Lejano, IP Office Philippines

1500H Break

1515H Session 6: Development of Policy Statements

1700H Conference Summary and Presentation of Resolutions

1730H Conference Cocktails

1830H World Premiere of Dulaang U.P.’s “Atang”, a musical based on the life of National Artist Atang de la Rama

Venue: Wilfrido Maria Guerrero Theater, Palma Hall, U.P. Diliman

Cast: Ms. Frances Makil-Ignacio, Ms. Shamaine Centenera-Buencamino, Ms. Ayen Munji-Laurel, Ms. Bituin Escalante, Mr. Ricky Ibe, Ms. Jacinta Remulla, Mr. Mitoy Sta. Ana, Mr. Arkel Mendoza and The Dulaang U.P. Ensemble

Script: Mr. Floy Quintos, playwright, scriptwriter and television director

Direction: Prof. Alexander Cortez, Artistic Director, Dulaang U.P.