20 March 2009

Bear Brand campaign reaches out to 1-millionth kid

Science and Technology
Philippine Star
Bear Brand campaign reaches out to 1-millionth kid
Updated March 19, 2009 12:00 AM

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Alejandro Alonzo Zano, a Grade 2 student of the Emilio Jacinto Elementary School in Tondo, Manila, gets a gift pack for being the one-millionth child that the Bear Brand Laki sa Gatas has reached out to.

MANILA, Philippines - Bear Brand Laki sa Gatas has officially reached out to one million young lives. Alejandro Alonzo Zano, a Grade 2 student from Emilio Jacinto Elementary School in Tondo, Manila, became the one-millionth child that the nutrition education campaign has reached out to.

During the Laki sa Gatas session in the school, Zano was recognized by Bear Brand as the mark of the campaign’s success in realizing one of its missions — to educate as many children as possible on proper nutrition. Bear Brand Laki sa Gatas is a nutrition education campaign that encourages Filipinos to drink at least two glasses of milk every day. Each Bear Brand Laki sa Gatas session incorporates lectures with fun activities that include storytelling sessions, dance numbers and games for children to easily appreciate.

Leading the entire session is Kuya Benjie and Bear Brand mascots Mama Bear and Kuya Bear also appear as special guests and perform musical numbers to complement the instruction Kuya Benjie relates to the young students.

The celebration was attended by Emilio Jacinto Elementary School principal Liberacion Sarmiento and Nestlé Dairy Health and Nutrition Solutions brand activation officer Kristine Lee and assistant Florente Mario Garcia, among others.

One of the Laki sa Gatas advocates, Cambridge-educated professor Jose Wendell Capili, also came to deliver a short inspirational talk to the children.

Capili related his story as a kid with his own share of struggles but he encouraged the children to realize the value of proper nutrition for them to reach their dreams.

Apart from officially having reached out to one million children, the campaign has visited more than 1,600 schools and reached out to more than 400,000 mothers and 7,000 teachers nationwide.

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