Bear Brand Laki Sa Gatas: Report Card 2008

Updated April 06, 2009 12:00 AM

Some of the country’s highly-respected personalities help propagate the message of Bear Brand Laki Sa Gatas, one of them is Wendell Capili, a Cambridge-educated professor and an award-winning writer.

MANILA, Philippines - Bear Brand Laki Sa Gatas has reached out to more than one million schoolchildren nationwide in 2008.

Since it started in 2006, the advocacy campaign has been encouraging Filipinos to drink milk and inculcating to them the importance of proper nutrition. In 2008 alone, Bear Brand Laki Sa Gatas visited more than 700 schools and reached out to over 100,000 mothers, 12,000 teachers, and 300,000 children “Apart from attaining our goal of reaching out to one million children this year for this nutrition advocacy campaign, we’re very happy that we are able to help children, teachers, and parents understand the value of proper nutrition and the role that milk plays in attaining it,” says Eugene David, Nestle Philippines Inc. (NPI) Business Executive Manager for Dairy Health and Nutrition Solutions, the makers of Bear Brand.

Reinforcing the message of proper nutrition

Bear Brand Laki Sa Gatas is an annual nutrition caravan that goes to different elementary schools across the country. Its aim is to encourage teachers, mothers, and children to practice proper nutrition through consumption of the right amounts of Go, Grow and Glow foods and by developing the habit of drinking at least two glasses of milk everyday, among others.

The campaign likewise empowers educators to teach proper nutrition education and encourage parents to make healthy food choices.

Support from highly-respected personalities

The year also saw some of the country’s highly-respected personalities pitching in for the message of Bear Brand Laki Sa Gatas.

Batangas Governor Vilma Santos-Recto led a two-part media launch of the campaign wherein she spoke in front of many students with their mothers and teachers to promote the nutritional importance of milk and helped the Bear Brand Laki Sa Gatas team address the malnutrition issue in the Philippines to the media. She also launched a Bear Brand TVC promoting the nutritional relevance of milk.

Miss International 2005 Precious Lara Quigaman, Manila Vice Mayor Isko Moreno, and Cambridge-educated professor and award-winning writer Wendell Capili have likewise showed their support to the campaign by appearing in television commercials aired across the country.

There, the three personalities propagated the message that a child can achieve his dreams and overcome difficulties in life by having a strong mind and body, something that proper nutrition and milk-drinking can provide.

“The success of Bear Brand Laki Sa Gatas in 2008 is just the beginning of our long-term advocacy. Expect more from us this year,” David concludes.

Bear Brand campaign reaches out to 1-millionth kid

Science and Technology
Philippine Star

Bear Brand campaign reaches out to 1-millionth kid Updated March 19, 2009 12:00 AM

Alejandro Alonzo Zano, a Grade 2 student of the Emilio Jacinto Elementary School in Tondo, Manila, gets a gift pack for being the one-millionth child that the Bear Brand Laki sa Gatas has reached out to.

MANILA, Philippines - Bear Brand Laki sa Gatas has officially reached out to one million young lives. Alejandro Alonzo Zano, a Grade 2 student from Emilio Jacinto Elementary School in Tondo, Manila, became the one-millionth child that the nutrition education campaign has reached out to.

During the Laki sa Gatas session in the school, Zano was recognized by Bear Brand as the mark of the campaign’s success in realizing one of its missions — to educate as many children as possible on proper nutrition. Bear Brand Laki sa Gatas is a nutrition education campaign that encourages Filipinos to drink at least two glasses of milk every day. Each Bear Brand Laki sa Gatas session incorporates lectures with fun activities that include storytelling sessions, dance numbers and games for children to easily appreciate.

Leading the entire session is Kuya Benjie and Bear Brand mascots Mama Bear and Kuya Bear also appear as special guests and perform musical numbers to complement the instruction Kuya Benjie relates to the young students.

The celebration was attended by Emilio Jacinto Elementary School principal Liberacion Sarmiento and Nestlé Dairy Health and Nutrition Solutions brand activation officer Kristine Lee and assistant Florente Mario Garcia, among others.

One of the Laki sa Gatas advocates, Cambridge-educated professor Jose Wendell Capili, also came to deliver a short inspirational talk to the children.

Capili related his story as a kid with his own share of struggles but he encouraged the children to realize the value of proper nutrition for them to reach their dreams.

Apart from officially having reached out to one million children, the campaign has visited more than 1,600 schools and reached out to more than 400,000 mothers and 7,000 teachers nationwide.

bear brand's laki sa gatas TVC

bear brand milk's laki sa gatas TVC. thanks to chris cahilig consultancy for posting.